Zoho co-founder Sridhar Vembu has entered 2026 with a significant update for the company’s messaging app Arattai. The platform is now available on Android TV, giving users a new way to stay connected on large screens. This expansion marks a key milestone in Arattai’s growth strategy as it moves beyond phones and desktops into living room devices.
For users and developers alike, Arattai’s Android TV launch signals broader ambitions for the app’s ecosystem.
What’s New With the Arattai Android TV App
The Android TV version of Arattai brings familiar messaging features to big screens, optimized for remote and gamepad use. Highlights include:
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Large-screen interface: Easy navigation and readability on TV displays
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Messaging and media support: Send text, photos, and videos directly from TV
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Live reactions and threads: Stay engaged in real time while watching content
By extending to Android TV, Arattai aims to combine entertainment and communication in one place.
Why This Matters for Users
Most messaging apps stay confined to phones or PCs. Arattai’s move to TVs gives users new flexibility:
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Watch social content together: View messages while streaming videos
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Casual sharing in living rooms: Send and react without picking up a phone
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Smart home integration: Connect communication across devices
This update brings messaging closer to everyday relaxed tech use rather than locking it into mobile screens alone.
The Strategy Behind the Expansion
Zoho has built its reputation on productivity and enterprise tools, but Arattai is a consumer-oriented messaging platform designed for broad social communication. CEO and co-founder Sridhar Vembu has emphasized accessible, user-centric design since Arattai’s launch.
Bringing the app to Android TV reflects:
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A desire to reach users where they spend leisure time
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An effort to differentiate from messaging apps that are smartphone-only
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A strategy to build deeper engagement across devices
Long term, this could help the platform attract users who value cross-device presence and convenience.
What Users Should Try First
If you’re one of the first to use Arattai on Android TV, here are a few things to explore:
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Send photos to friends while watching shows
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Use reactions without leaving the couch
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Try replying with voice input or virtual keyboards
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Pair your TV chat with other Zoho services if you’re a power user
This update turns casual social interaction on the TV into a shared group experience.