YouTube is launching its multi-language audio feature, which allows creators to dub their videos in various languages.

On Wednesday, YouTube declared the official launch of its multi-language audio feature, following a two-year pilot program. This new capability allows millions of YouTubers to incorporate dubbing in various languages into their videos, thereby enabling them to connect with a broader global audience. The implementation of this feature is anticipated to occur in the upcoming weeks.

On Wednesday, YouTube announced the official launch of its multi-language audio feature following a two-year pilot program. This new capability allows millions of YouTubers to incorporate dubbing in various languages into their videos, thereby enabling them to connect with a broader global audience. The feature is anticipated to be rolled out in the upcoming weeks.

Initially, this feature was introduced as a pilot in 2023, accessible to a select group of creators, including MrBeast, Mark Rober, and chef Jamie Oliver. During this phase, creators were required to collaborate with third-party dubbing services until YouTube unveiled an AI-driven auto-dubbing tool that utilizes Google’s Gemini technology to replicate a creator’s tone and emotional expression accurately.

Since its introduction, YouTube has reported that numerous testers have experienced positive outcomes with this feature. On average, creators who uploaded multi-language audio tracks observed that over 25% of their total watch time originated from views in the video’s non-primary language. For example, Jamie Oliver’s channel experienced a threefold increase in views after implementing multi-language audio tracks.

Furthermore, the company has been experimenting with multi-language thumbnails among a select group of creators. Since June, creators have been able to personalize thumbnails to feature text in different languages, thereby appealing to their international audience. These localized thumbnails are crafted to include text that aligns with the preferred languages of the viewers.